Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a super stiff race bike, maybe you want a comfortable bike for getting lost on dirt roads, maybe you want a commuter with all the bells and whistles, or an all-day mountain bike, or something totally different.

No series of models can capture the range of your needs and our abilities. If your bike falls between a road and a cross bike, or a cross and a mountain bike, no problem. Start with what seems like the closest match and we’ll work out the details from there. Let the dream begin…

.@usacycling, your athletes *are* affected by this. Your members are affected. Your fans are affected. You don’t know who is trans or queer simply by looking at them. You don’t know who is struggling. I am not in Arkansas, nor can I race worlds, and I am affected by this.

We're hiring two full time positions! Head over to our Careers page to view job postings for 1) Mechanic & Sales Associate, and 2) Sisters In Action/Bike School Coordinator.


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I genuinely can’t think of any other bike I’d rather have. The ride quality and fit have been particular improvements from my previous stock bikes and titanium as a material has been a revelation. Since taking delivery in early 2015 it has taken me to France, Italy, Mallorca and lots of riding around Sydney. This year it will be with me for two weeks in the French Alps so plenty of quality roads to give it the kms it deserves.

See the build