Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a super stiff race bike, maybe you want a comfortable bike for getting lost on dirt roads, maybe you want a commuter with all the bells and whistles, or an all-day mountain bike, or something totally different.

No series of models can capture the range of your needs and our abilities. If your bike falls between a road and a cross bike, or a cross and a mountain bike, no problem. Start with what seems like the closest match and we’ll work out the details from there. Let the dream begin…

This week’s Debrief features a Jambi's sweet new Firefly, the AMtrain, aero bikepacking bags (!?), a sketch kit you can carry bikepacking, the beauty of the Cairngorms, two events to follow live, and more. Find it all here…


Ten Showstopping Hand-Built Bikes to Unveil SHIMANO GRX Limited https://www.gravelcyclist.com/bicycle-tech/ten-showstopping-hand-built-bikes-to-unveil-shimano-grx-limited/

LA is a mountain biking mecca it turns out. Some stunning pics from @Dani_MSmith's win at this past weekend's L.A. Tourist orienteering event. 67 miles and 9100 feet of climbing! #lasucksforcycling

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My Firefly is the fourth bespoke bike I have had made and has, by a large margin, brought me the most joy. Each and every ride I take, despite my aging legs and lungs, has brought a smile to my face.

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