Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a road bike built for fast group rides, maybe you want a gravel bike that will be as capable for racing Unbound as for slowly getting lost on your local dirt roads, maybe you want a commuter with all the bells and whistles, or an all-day mountain bike to bikepack through Alaska, or something totally different.

In every case, your Firefly starts with how you want to ride. Tell us your riding goals, needs, and preferences, and we will work with you to design the perfect fit, frame geometry, tube selection, frame options, finish, and components to make your dream bike a reality.

Just wanted to check in now that I’ve had the bike for a couple of months to tell y’all how much I love it and what incredible work you did. I was sort of expecting something like a high-end mechanical watch; a beautifully crafted version of something but that fundamentally does the same job. That bike is so much more to me. I cannot get over the feeling of joy I get when I ride it and how excited I get when I know that I’ll have the opportunity to go take it for a spin. I accidentally PR’d a bunch of segments on my initial shakedown ride despite being in mediocre shape because throwing a leg over that bike just makes me want to go fast and far. The combination of fit, details and ride feel just adds up to something so much better than any other bike I’ve been on.

See the build
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