Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a road bike built for fast group rides, or a gravel bike that will be as capable for racing Unbound as for slowly getting lost on your local dirt roads, or a commuter with all the bells and whistles, or an all-day mountain bike to bikepack through Alaska, or something totally different.

In every case, your Firefly starts with how you want to ride. Tell us your riding goals, needs, and preferences, and we will work with you to design the perfect fit, frame geometry, tube selection, frame options, finish, and components to make your dream bike a reality.

I got it Monday, built it Tuesday, rode it Wednesday and now I’m fourteen hours into my new Firefly. The word I used to describe the bike to a friend was balance. Where I am on the frame, the relationship of the front center of the bike to the back plus the lower bottom bracket and A to C makes this bike like no other I have ridden. It is amazing!

I’ve watched a lot of cyclocross. That thing riders do racing cyclocross where they “steer with the saddle” by moving the bike over to miss a rut or find a line and then let their bodies catch up to the new position of the bike is what this bike has in spades. Yes, it climbs super well. Yes, descends great and carves a high speed arc. But it is so balanced and coherent feeling it is shocking.

See the build
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