Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a road bike built for fast group rides, maybe you want a gravel bike that will be as capable for racing Unbound as for slowly getting lost on your local dirt roads, maybe you want a commuter with all the bells and whistles, or an all-day mountain bike to bikepack through Alaska, or something totally different.

In every case, your Firefly starts with how you want to ride. Tell us your riding goals, needs, and preferences, and we will work with you to design the perfect fit, frame geometry, tube selection, frame options, finish, and components to make your dream bike a reality.

I don’t know of any other company (even outside the bike industry, definitely not even Apple) where the personalized relationship between the company and customer nears what it means to be a Firefly customer (dare I say family?!). It’s cool ?. Even Jeff Bezos “customer obsession” has nothing on this Firefly Bicycles team ?

See the build
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