Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a super stiff race bike, maybe you want a comfortable bike for getting lost on dirt roads, maybe you want a commuter with all the bells and whistles, or an all-day mountain bike, or something totally different.

No series of models can capture the range of your needs and our abilities. If your bike falls between a road and a cross bike, or a cross and a mountain bike, no problem. Start with what seems like the closest match and we’ll work out the details from there. Let the dream begin…

Collaborating with @greggdeal on the finish for his Firefly, inspired by his art and designed to compliment the @velocioapparel HOMELANDS jersey, was a dream. Pre-order your jersey at: https://velocio.cc/collections/homelands. 100% of the profits will go to @SovereignBodies & @_IllumiNatives!


We are truly honored to be a part of the Homelands project with @greggdeal and @velocioapparel. Visit https://velocio.cc/blogs/culture/homelands to learn all about Gregg's the ride along the Tahoe-Pyramid Trail, and to purchase a jersey inspired by his art and activism. #IndigenousPeoplesDay

Boston!! Let's ride bikes!! Join me Oct 9th for an #AllBodiesonBikes Social Ride!

Meet at 11am, ride at 11:30. John F Kennedy Memorial Park.

The Radical Adventure Riders 2021 SJ Brooks Scholarship is now live and accepting applications! We are proud to be a small part of the support that will help RAR sponsor up to 20 BIPOC TWIG riders. Learn more and apply here: https://radicaladventureriders.com/scholarship

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Holy S**t!

This is more like a Ferrari than an all-around racing Land Rover like before, but there’s a motor in there somewhere and it feels PERFECT! Climbs comfortably, descends confidently and nimbly, and is responsive and stable. What a bike!!

Just another incredible build. The details, the art you and the team helped me customize, your willingness to try things some that worked, others that didn’t, led to a(nother) fantastic bike.

See the build