Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a road bike built for fast group rides, or a gravel bike that will be as capable for racing Unbound as for slowly getting lost on your local dirt roads, or a commuter with all the bells and whistles, or an all-day mountain bike to bikepack through Alaska, or something totally different.

In every case, your Firefly starts with how you want to ride. Tell us your riding goals, needs, and preferences, and we will work with you to design the perfect fit, frame geometry, tube selection, frame options, finish, and components to make your dream bike a reality.