Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a super stiff race bike, maybe you want a comfortable bike for getting lost on dirt roads, maybe you want a commuter with all the bells and whistles, or an all-day mountain bike, or something totally different.

No series of models can capture the range of your needs and our abilities. If your bike falls between a road and a cross bike, or a cross and a mountain bike, no problem. Start with what seems like the closest match and we’ll work out the details from there. Let the dream begin…

"This under-the-radar spot has become my go-to for beautiful, challenging riding that also rewards—in equal measure—with thoughtful, local fare." Karen Yung experiences the climbs, food and wildlife of Delaware County, NY: https://bit.ly/3p5sgkv

"I had no routes and no specific riding plans, but we followed our eyes and discovered stunning vistas and incredible snacks...we pedaled past more cows than cars and fueled up with egg and cheese sandwiches." More about pedaling in the Catskills: https://bit.ly/3p5sgkv

DISPATCH: In case you missed it, a couple friends put together @SRAMroad’s new Red launch story set in the beautiful western Catskill mountains, complete with an appearance from our own Joe Cruz.

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A huge thank you for building a beautiful steed once again, that performed fantastically at DK. I’ve never really ridden trails before and had to learn on the fly, but the bike made it all so easy to adapt to the unfamiliar conditions. I was able to ride sections of downhill gravel at speeds approaching 60 kph and it felt rock solid.

See the build