Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a road bike built for fast group rides, or a gravel bike that will be as capable for racing Unbound as for slowly getting lost on your local dirt roads, or a commuter with all the bells and whistles, or an all-day mountain bike to bikepack through Alaska, or something totally different.

In every case, your Firefly starts with how you want to ride. Tell us your riding goals, needs, and preferences, and we will work with you to design the perfect fit, frame geometry, tube selection, frame options, finish, and components to make your dream bike a reality.

Originally, I was nervous that because I had such high expectations the bike would not live up to it. However, I was wrong.The ride quality is SUBLIME beyond my expectations. Not sure if I have any better word to describe the sensation.

All the road buzz is so well-absorbed that every ride feels like a “buttery smooth magic carpet ride.”

Steering geometry is really awesome with a good mixture of responsiveness and stability. Together the whole bike flows so well in and out of each turn. Wherever I point the front-end at the rear-end will just follow directly. This is super nice on trails as I navigate around obstacles/choosing lines.

The fit is spot on as well. All the contact points are super comfortable.

See the build
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