Firefly will close our production facility from 3/24-4/7 to help slow the spread of COVID-19. We will continue our work from home however we can, including fit and frame design work for existing orders and continued prompt customer service for all. If you need a distraction and want to talk about what your dream custom bike would look like or have a bike fit question, even if you have no intention of ordering one from us, please feel free to email us anytime at We hope your bike can be a source of comfort through this period, no matter what type of bike it is. And most importantly, stay safe and healthy.

- Kevin, Jamie, Tyler, Ellen, and Scott

Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a super stiff race bike, maybe you want a comfortable bike for getting lost on dirt roads, maybe you want a commuter with all the bells and whistles, or an all-day mountain bike, or something totally different.

No series of models can capture the range of your needs and our abilities. If your bike falls between a road and a cross bike, or a cross and a mountain bike, no problem. Start with what seems like the closest match and we’ll work out the details from there. Let the dream begin…

A quick note to say that the bike is built and tested over 80 cold and rainy English ks at the weekend. The ride was fantastic – geometry is spot on, it’s v stable and compliant with a bit more zip than I expected from ti. I did a few 1000+ watt sprints and and felt super stuff also. Lots of admiration from my riding buddies. It’s perfect for what I want so a big thanks you to you and the team.

See the build
  • photo from Tumblr

Events might be postponed for a while, but that doesn't mean you can't plan! Gear and Training Tips with Gravel Pro @KPLegan - @roadbikeaction

We are pausing production for the next two weeks, but to make sure we're extra busy when we return, everything in our online shop is now 15% off with the code STAYATHOME. Orders will ship asap when we're back.


We love group rides. Rolling with friends, town line sprints, coffee stops; what could be better? But now isn’t the time. Now is the time for caution and care. If you’re willing to ride solo and safe, please share this message and ask others to join so we can #flattenthecurve.

We've received several notes from folks finding even more peace than normal in riding their bikes these days. A small, heartwarming thing. "I was riding it this morning and was appreciating just how beautiful it is to ride... It brings a smile to my face every time I ride it."

A peek at this week's production. Always evolving our custom finish capabilities (and feeling lucky to be able to keep up normal production so far). As always, see the full galleries here:

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