Every bike that Firefly makes is custom.
As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a road bike built for fast group rides, or a gravel bike that will be as capable for racing Unbound as for slowly getting lost on your local dirt roads, or a commuter with all the bells and whistles, or an all-day mountain bike to bikepack through Alaska, or something totally different.
In every case, your Firefly starts with how you want to ride. Tell us your riding goals, needs, and preferences, and we will work with you to design the perfect fit, frame geometry, tube selection, frame options, finish, and components to make your dream bike a reality.
I’ve had other bikes along the way but will always keep my Firefly. I was riding it this morning and was appreciating just how beautiful it is to ride. I’m no pro cyclist and even I can tell the difference between my Firefly and my other bikes (my other bikes are also high end bikes – but not custom). It brings a smile to my face every time I ride it. More so than any other bike I’ve owned.
