Every bike that Firefly makes is custom.

As you browse our bikes, one of the first things you’ll notice is that we don’t have catchy model names. The reason is simple: every bike we make is custom. Maybe you want a road bike built for fast group rides, maybe you want a gravel bike that will be as capable for racing Unbound as for slowly getting lost on your local dirt roads, maybe you want a commuter with all the bells and whistles, or an all-day mountain bike to bikepack through Alaska, or something totally different.

In every case, your Firefly starts with how you want to ride. Tell us your riding goals, needs, and preferences, and we will work with you to design the perfect fit, frame geometry, tube selection, frame options, finish, and components to make your dream bike a reality.

In short and as expected, it is quite amazing. I’m turning 40 this year and my Firefly is really a culmination of a lifetime spent riding. It’s a perfect blend of everything I was hoping it would do it terms of comfort, handling, power, etc.. The build with SRAM AXS is a perfect combination for how I want this bike to function and so far it’s been great. The craftsmanship is also phenomenal so please pass my thanks along to the rest of the Firefly crew.

See the build
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