ONE HUGE STEP TOWARDS TRULY SUSTAINABLE MANUFACTURING
We want our bikes to be a force for positive change, not just for the individuals riding them, but for the planet. The first part of that goal is what we do best, and is what we work to achieve every day. The second part of that goal is a lot harder. We can ride our bikes to work, limit business travel, recycle packing supplies (you should see the pile!), and keep our shop not-that-cool in the summer and far-from-warm in the winter, but that only goes so far. That’s why we are so proud to be working with Cooler to neutralize the climate impact of every bike we make.
Here’s how it works. Cooler calculates the carbon footprint of each bike we make, charges us based on that footprint, and then uses that money to buy carbon dioxide emission permits away from tightly-regulated carbon markets in the U.S. This method of eliminating a product’s global warming impact is not a carbon offset, because offsets allow polluters to continue business as usual. The key to Cooler’s method is that there are only a certain number of permits available in any given market. Once Cooler buys up those permits, polluters have to find more sustainable ways to operate, stopping pollution at its source.
The end result is a more sustainable way to build bikes than ever before, and we hope a model for other bike and component manufacturers to follow in the future.