Well, after many months of hard work our new space is finally finished. We are all moved in and fully operational. The dust has settled, been swept up and disposed of. Total production downtime: 1 week.
How is this possible? People is how… One person in particular, but also a community of like minded individuals spanning many generations, fathers working alongside sons, husbands and wives, dearest friends and professionals from a variety of disciplines, lending their minds and hands. We are truly humbled by the raw mental and physical horsepower generated by this, our community.
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Since our inception almost two years ago we have been on a relentless hunt for a more permanent and better equipped production facility here in Boston. Our vision of where and how we want Firefly to exist extends beyond the pure functionality of a space into the realm of an experience. Not just our everyday work experience, but the experience of our customers and everyone who enters the space.
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Below the surface of this titanium road bike lies an all-out performance based platform designed to keep focus on the road. The frame, surface finish and parts were all selected to reflect our “truth to material” design and build aesthetic…
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His name is Stebs. He is the man behind Paper Fortress Films. He makes amazing videos about the people and the world around him. It has long been a dream of mine to see Firefly through his lens and we are honored that he took the time to make a short film about us and what we do. So have a look-see, full screen, volume way up:
Also, be sure and check out what Stebs is up to via his tumblr and definitely check out more of his amazing videos on Vimeo. If it’s early: brew another pot, if it’s late: crack a cold one and get comfortable, there are a lot of great videos to watch.
Tyler.
This titanium 29′er was made for New England mountain biking legend Mike Ramponi…
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Introducing the newest category in our growing lineup of high performance custom bicycles: the Firefly Titanium Mountain Bike...
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It was the first week in August and the Deerfield Dirt-Road Randonnee , or D2R2 as it’s know in these parts, was just a couple of weeks away. What better excuse to build myself my first Firefly. I wanted something nimble, quick and road worthy yet able to handle some larger tires for dirt road stability. Let’s take a look at what we came up with…
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There is nothing more satisfying than seeing it all come together. We have been building quite a few complete custom bicycles here at Firefly and we thought it was about time to take a closer look. We have been posting most of our builds in the Firefly Gallery, but sometimes it’s nice to give a little more explanation…
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The Titanium Stealth UltraCommuter, Bertone Edition, was an exciting challenge for us. We dove headfirst into making all aspects of the bike meet the specific needs of the customer and its intended use…
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“Remember that feeling when you were a kid and you got a new pair of sneakers and you could run faster than ever… it’s like that.” -M.M. (Firefly customer)
This is our goal. To give our customers that connection on their first ride. We see a bicycle built at this level as an intimately personal machine. A machine made by hand to suit you, your body, your strengths, your weaknesses and your personal aspirations… essentially a bio-mechanical extension of your being.
One of the ways we make the frames personal to the individual (beyond the fit, geometry and finish) is by selecting a tubeset that is the most suitable to the individual. The differences are the most obvious on our titanium frames, so let’s take a look at some of our recent builds with a special focus on the differences in some of the diameters and shapes of the titanium tubes we use…
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This stainless steel XCr bike has been built with internally integrated wiring for Shimano’s top of the line gruppo called Dura-Ace Di2. It uses a battery to power the front and rear derailleurs, making shifting slightly more precise than with traditional cables and housing. To make this bike even more awesome we hid the battery system within the frame, normally they are mounted externally in an ugly (not so little) black plastic box. The battery we put in this frame is lighter and lasts longer than the standard battery that comes with the gruppo.
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